Press Kit

50 Cent, born Curtis James Jackson III, is an award-winning rapper, entrepreneur, actor and producer from Queens, New York. Recognized as one of the most talented and prolific music artists of his time, the Grammy Award winner rose to fame with his record-shattering debut album Get Rich or Die Tryin' and has since sold more than 30 million albums worldwide and earned numerous prestigious accolades.

Jackson has leveraged his star power to cross over with unparalleled success as an entrepreneur, actor and producer. From Get Rich or Die Tryin'—one of the fastest-selling albums in history—to creating one of the most influential deals in hip-hop with the sale of Vitaminwater, Jackson continues to break records. He currently holds the biggest premiere of a series ever on Starz with Power Book II: Ghost.

In 2005, Jackson founded G-Unit Film & Television Inc., which has produced a wide range of content across multiple platforms and sold numerous shows to major networks. Among its successes is the critically acclaimed No. 1 show on Starz, Power, in which Jackson co-starred and served as executive producer and director. He has since expanded the Power universe with spinoffs Power Book II: Ghost, Power Book III: Raising Kanan and Power Book IV: Force.

G-Unit Film & Television also produced ABC's For Life, recently wrapped Season 4 of the hit series Black Mafia Family for Starz, and completed production on Season 2 of the Black Mafia Family docuseries. The company is also developing scripted series including The Massacre and Queen Nzinga for Starz, as well as Trill League for BET+. Recent releases include TikTok Star Murders and The Gilgo Beach Killer: House of Secrets for Peacock, both of which drew strong viewership.

At Hulu, G-Unit Film & Television is developing Hip Hop Cop, a continuation of Ron Stallworth's story from BlacKkKlansman. At Netflix, the company produced the high-profile Sean Combs: The Reckoning documentary, which debuted at No. 1 in more than 50 countries within its first 24 hours on the platform. G-Unit also released Hip Hop Homicides on WE tv and is in preproduction on Fightland—its first internationally produced series—for Starz.

Expanding into the podcast space, Jackson launched G-Unit Audio, which partnered with iHeartMedia and Lionsgate Sound on Surviving El Chapo: The Twins Who Brought Down a Drug Lord. G-Unit Film & Television is now developing a docuseries based on The Twins podcast for BET+.

On the acting side, Jackson will portray Balrog in Legendary Entertainment's upcoming big-screen adaptation of Street Fighter. He also hosted Fox Nation's true-crime docuseries 50 Ways to Catch a Killer.

In 2024, Jackson announced a partnership with Lionsgate to launch the FAST channel 50 Cent Action, which was recently named the No. 1 action channel on Roku and LG Channels' FAST platforms. The free, ad-supported channel features premium content from the studio's library, including the original Power series, along with hit films such as John Wick, The Expendables, The Hitman's Bodyguard and Rambo.

Jackson has served as CEO of G-Unit Records since its founding in 2003, guiding the success of multiple multi-platinum artists. That same year, he established the G-Unity Foundation, a philanthropic organization committed to expanding educational opportunity, mentorship, and leadership development for underserved youth in communities nationwide.

Jackson continues to expand his brand. In 2016, he launched luxury wine and spirits company Sire Spirits, which owns Le Chemin du Roi Champagne and Branson Cognac. He is also the author of seven books, including three New York Times bestsellers: From Pieces to Weight, The 50th Law with Robert Greene and Hustle Harder, Hustle Smarter.

In January 2020, Jackson received a star on the Hollywood Walk of Fame and was awarded an NAACP Image Award for best director in a drama series. In 2023, he embarked on a global tour, The Final Lap Tour, with more than 103 shows across 35 countries. The tour, which kicked off in North America and continued through Europe and Australia, sold more than 1 million tickets.